Geographical limitation
If you have a physical store, you are limited by the geographic area you can service.
With an online store, the entire world is your playground. Furthermore, the arrival of e-commerce, that is, electronic commerce through electronic devices, has dissolved all geographical limitations.
Brands and relationships drive physical commerce. In addition to these two factors, online retail is also driven by search engine traffic.
It’s not uncommon for customers to follow a link in search engine results and arrive at an online store they’ve never heard of. This additional source of traffic may be the tipping point for some eCommerce businesses.
Lower costs
One of the most obvious positive aspects of e-commerce is cost reduction.
Customers may receive a portion of these cost savings in the form of lower prices or more advertising expenditures. Here are some ways to reduce the cost of e-commerce:
Advertising and Marketing: Among the lucrative advertising channels are traffic from social media, pay-per-click, and natural search engines.
Staff: Automated procurement, invoicing, payments, inventory management and other operational processes, reducing the number of employees needed to run e-commerce.
Real estate: this is a logical question. E-commerce does not need a prominent physical location.
Find products faster
It’s no longer about pushing the shopping cart to the right aisle or searching for the desired product. In online stores, customers can click on the product. Some websites will remember customer preferences and shopping lists to make future purchases easier.
Eliminates the time of going to pick up the product
Customers frequently travel great distances to visit their favourite retailers. With a few clicks on the internet store, they can virtually visit the same store.
Compare prices
It’s simple to compare purchases with the online store. Several online services allow customers to search various ecommerce stores and find the best prices.